If you’re considering Aura for your repricing needs, you may want to consider a few other popular alternatives before making your final decision. 

For starters, Aura only supports three marketplaces in total (Amazon US, Amazon Canada, and Amazon Mexico). Other repricing tools support many more marketplaces, including additional Amazon Marketplaces and even Walmart Marketplace, allowing you to expand your business and make more sales on additional marketplaces. 

Additionally, Aura is one of the newest repricers available and thus does not have as much of a proven track-record and reputation as other repricers that have been around for over a decade. 

You want to be sure that a repricing tool is right for you before committing, so we strongly recommend checking out some of these Aura alternatives below.

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Informed Repricer
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Informed Repricer has been on the market for 15+ years and is trusted by thousands of Amazon sellers to intelligently reprice their listings. Informed Repricer offers a variety of AI-powered repricing strategies focused on helping sellers win more Buy Boxes and increasing their profits.

Key features:

• Prices both upwards and downwards based on the specific competitive scenarios
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• Increases Buy Box ownership by an average of 63% in the first two weeks of using the software
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• Offers several “Profit Protection” features that increase sales while still protecting profit margins, such as auto-calculating the optimal Maximum prices for your listings
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• Automatically determines the price threshold for listings that will prevent listing deactivation by Amazon
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• Gives users the option to build their own custom repricing strategy based on their specific goals
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• Offers repricing strategies for listings with lots of competition AND listings with little to no competition, such as private label listings
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• Supports 20 Amazon marketplaces, as well as Walmart Marketplace‍

‍Free trial: 14 days, all features included, no credit card required
‍Price: Starts at $99/month

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Feedvisor
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Feedvisor is an enterprise repricing service that is designed for large sellers. They offer AI-powered strategies and advanced reporting services for serious sellers who are looking to increase their sales.

Key features:

• Offers AI-powered strategies for all types of listings, including private label listings
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• Offers advanced and customized business analytics and insights
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• Lets users set up custom email reports and alerts
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• Can view all your metrics in one dashboard, including inventory, sales, and advertising data
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• Offers a dedicated account executive to help manage your account‍

Free trial: 14 days
‍Price: Starts at $100/month, additional pricing info is not publicly available. A long-term contract is typically required.

Seller Snap
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Seller Snap is an automated repricer that relies on Game Theory to reprice listings on Amazon. They describe this method as one that aims to have its users share the Buy Box with other sellers at a higher pricepoint, rather than trying to own the Buy Box for the majority of the time at a lower pricepoint.

Key features:

• Uses “Game Theory” to reprice listings rather than AI, machine learning, or rule-based strategies like the majority of other repricers
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• Allows you to choose specific ASINs that you wish to compete against
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• Prioritizes keeping profit margins high
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• Offers advanced analytics such as Sales Ranks and Returns data for an additional fee
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• Offers an agency plan for agencies managing Amazon stores for their clients‍

Free trial: 15 days, no credit card required
‍Price: Starts at $250/month, additional pricing info is not listed publicly

Bqool
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Bqool focuses on being an affordable repricer for Amazon sellers. Unlike most other repricers, they offer plans that are relatively cheap but have very few features for those sellers who want to prioritize their budget.

Key features:

• Offers repricing strategies based on AI and machine learning
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• Offers cheaper plans that only reprice listings every 15 minutes, and more expensive plans that reprice listings instantly
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• Can automatically adjust the prices of your products based on their inventory age or expiration date
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• Allows users to “schedule” a repricing strategy to change your prices at a specific time of day
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• Has a liquidation feature that allows you to drop your prices very low to help your products sell out by a certain date, such as to avoid long-term storage fees

‍Free trial: 14 days, no credit card required
‍Price: Starts at $25/month

Repricer.com
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Repricer.com, which recently merged with RepricerExpress, is an automated repricer that offers AI-powered repricing strategies for both Amazon and eBay sellers.

Key features:

• Prices upwards when the competitive environment allows
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• Can reprice based on stock levels
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• Allows you to search, filter, and sort your inventory easily
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• Offers flexible repricing rules, such as only competing against sellers with certain ratings or fulfillment methods
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• Supports 21 Amazon marketplaces as well as eBay marketplace‍

Free trial: 14 days, no credit card required
Price: Starts at $179/month

Conclusion

Choosing the right Amazon repricing tool for your business can seem daunting, but by comparing each repricer you can easily figure out which is right for you. Simply decide which factors are most important to you - whether it be price, strategy options, profit margin safeguards, etc. - and choose the repricer that best suits your unique needs.

If you want to test out a repricer that has premium features for a moderate price, you can sign up for Informed Repricer's free 14-day trial.

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