Since Amazon has become such a highly competitive marketplace, using an automated repricer to manage your prices is a no-brainer.

Deciding which repricing software to use, however, is a bit more complicated. Since a repricing tool works 24/7 to optimize your prices, choosing the right one is critical. There are several repricing tools to choose from, each one offering a variety of features at various pricepoints.

In this article, we’ll help you decide which automated repricer to use by giving you an overview of the best Amazon repricers.

Using an Amazon repricing tool has many benefits for your Amazon business. By letting an automated tool adjust your prices for you, you’re saving several hours of manual work per week, staying ahead of the competition, and maximizing your profits all without having to lift a finger.

Here’s why thousands of Amazon sellers rely on automated repricers:

• Increased Sales: Since a repricing tool ensures that your prices are always competitive, you're more likely to win the Buy Box and make more sales.
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• ‍Saves Time: Repricing tools automate the pricing process, saving you several hours per week and allowing you to focus on other aspects of your business.
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• ‍Improved Profit Margins: Many repricing tools let you set a desired profit margin so you can ensure that you're always making the most profit possible on a sale.
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• ‍Better Competition Insights: Repricing tools provide valuable insights into your competition, providing everything you need to know to create a repricing strategy that will keep you ahead of your competition.

These benefits make using an automated repricing tool a no-brainer for sellers who want to make more money and scale their business.

The 6 Best Amazon Repricing Tools in 2023

There’s many factors to consider when choosing which Amazon repricing tool to use. We’ve made it easy for you by compiling everything you need to know about the best automated repricers on the market.

Informed Repricer
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Informed Repricer has been on the market for 15+ years and is trusted by thousands of Amazon sellers to intelligently reprice their listings. Informed Repricer offers a variety of AI-powered repricing strategies focused on helping sellers win more Buy Boxes and increasing their profits.

Key features:

• Prices both upwards and downwards based on the specific competitive scenarios
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• Increases Buy Box ownership by an average of 63% in the first two weeks of using the software
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• Offers several “Profit Protection” features that increase sales while still protecting profit margins, such as auto-calculating the optimal Maximum prices for your listings
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• Automatically determines the price threshold for listings that will prevent listing deactivation by Amazon
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• Gives users the option to build their own custom repricing strategy based on their specific goals
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• Offers repricing strategies for listings with lots of competition AND listings with little to no competition, such as private label listings
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• Supports 20 Amazon marketplaces, as well as Walmart Marketplace‍

‍Free trial: 14 days, all features included, no credit card required
‍Price: Starts at $99/month

Repricer.com
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Repricer.com, which recently merged with RepricerExpress, is an automated repricer that offers AI-powered repricing strategies for both Amazon and eBay sellers.

Key features:

• Prices upwards when the competitive environment allows
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• Can reprice based on stock levels
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• Allows you to search, filter, and sort your inventory easily
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• Offers flexible repricing rules, such as only competing against sellers with certain ratings or fulfillment methods
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• Supports 21 Amazon marketplaces as well as eBay marketplace‍

Free trial: 14 days, no credit card required
Price: Starts at $179/month

Aura
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Aura is an automated repricing tool that relies on AI and machine learning to reprice listings for FBA sellers.

Key features:

• Offers AI-powered repricing strategies focused on increasing sales and profits
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• Offers both pre-made and custom strategies
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• Allows you to decide who you want to be repriced against based on fulfillment type, backordered status, whether Amazon is on the listing, and more
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• Displays key metrics related to your sales and how your listings perform over time‍

Free trial: 14 days, all features included, no credit card required
‍Price: Starts at $97/month

Seller Snap
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Seller Snap is an automated repricer that relies on Game Theory to reprice listings on Amazon. They describe this method as one that aims to have its users share the Buy Box with other sellers at a higher pricepoint, rather than trying to own the Buy Box for the majority of the time at a lower pricepoint.

Key features:

• Uses “Game Theory” to reprice listings rather than AI, machine learning, or rule-based strategies like the majority of other repricers
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• Allows you to choose specific ASINs that you wish to compete against
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• Prioritizes keeping profit margins high
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• Offers advanced analytics such as Sales Ranks and Returns data for an additional fee
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• Offers an agency plan for agencies managing Amazon stores for their clients‍

Free trial: 15 days, no credit card required
‍Price: Starts at $250/month

Bqool
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Bqool focuses on being an affordable repricer for Amazon sellers. Unlike most other repricers, they offer plans that are relatively cheap but have very few features for those sellers who want to prioritize their budget.

Key features:

• Offers repricing strategies based on AI and machine learning
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• Offers cheaper plans that only reprice listings every 15 minutes, and more expensive plans that reprice listings instantly
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• Can automatically adjust the prices of your products based on their inventory age or expiration date
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• Allows users to “schedule” a repricing strategy to change your prices at a specific time of day
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• Has a liquidation feature that allows you to drop your prices very low to help your products sell out by a certain date, such as to avoid long-term storage fees

‍Free trial: 14 days, no credit card required
‍Price: Starts at $25/month

Feedvisor
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Feedvisor is an enterprise repricing service that is designed for large sellers. They offer AI-powered strategies and advanced reporting services for serious sellers who are looking to increase their sales.

Key features:

• Offers AI-powered strategies for all types of listings, including private label listings
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• Offers advanced and customized business analytics and insights
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• Lets users set up custom email reports and alerts
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• Can view all your metrics in one dashboard, including inventory, sales, and advertising data
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• Offers a dedicated account executive to help manage your account‍

Free trial: No free trial offered
‍Price: You must contact Feedvisor to get a custom quote based on your individual business. A long-term contract is typically required.

Conclusion

Choosing the right Amazon repricing tool for your business can be a daunting task, but by comparing each one you can easily figure out which is right for you. Simply decide which factors are most important to you - whether it be price, strategy options, profit margin safeguards, etc. - and choose the repricer that best suits your unique needs.

By choosing the right Amazon repricer for your business, you can ensure that you’ll increase your sales, improve your profit margins, and stay ahead of the competition 24 hours a day, 7 days per week.