If you’re an established business or individual entrepreneur looking to expand your reach, selling on Amazon is an incredible option. But, of course, Amazon’s marketplace is massive and has its share of challenges. There’s intense competition for customer attention, and to stand out you need to master and apply some proven methods.
In this article, we explore 26 tried-and-true strategies that help sellers succeed on Amazon. By applying these tactics, you can steadily increase conversions, secure a larger share of the Buy Box, and achieve long-term sales growth on the platform.
We also show how Informed Repricer’s automated price adjustments ensure you remain competitive without the headache of constant manual monitoring.
Amazon is not just another marketplace; it’s a titan in the world of ecommerce. With an endless amount of consumers using this platform to buy products, it is clearly the go-to online shopping destination—an ever-evolving ecosystem of sellers, brands, and customers.
Millions of active sellers compete to capture buyers’ attention and generate repeat business. In this environment, a few key factors often determine who wins the sale: price competitiveness, listing quality, product reputation, and fulfillment speed. And the Amazon Buy Box is central to this equation. Over 80% of sales occur through the Buy Box, which is awarded to sellers with competitive pricing, strong seller metrics, and sufficient inventory.
Beyond that, Amazon’s algorithm also factors in customer reviews, product descriptions, and shipping methods. For new or existing sellers to stand out, a holistic approach is necessary. This means paying close attention to listing optimization, customer engagement, and proactive inventory management while continually staying aware of market trends and your competitors’ moves.
Below are 26 proven strategies that can help you outshine competitors and grow your Amazon business. Implementing even one of these tips can make a difference, but combining several of them, like optimizing keywords, pricing strategically, and using promotional tools, will maximize the results.
To attract the right shoppers, start by identifying the top keywords your audience is using when searching for products like yours. Tools such as Amazon’s own autocomplete suggestions, third-party keyword research tools like Helium 10 and Jungle Scout, and competitor listings can guide your efforts.
Accurate keyword data forms the backbone of effective Amazon SEO and visibility. Look for both high-volume and long-tail keywords that match buyer intent. Long-tail keywords may have lower search volumes, but they often convert better as they address more specific customer inquiries.
Once you have your list of target keywords, incorporate them naturally into your product title and description. Highlight the most important terms at the beginning of your title, then sprinkle supplementary keywords throughout the bullet points and description.
Keep readability in mind and avoid keyword stuffing. It helps Amazon's algorithm identify your product as highly relevant, improving ranking and click-through rate.
Beyond your public-facing product description, Amazon allows you to add “backend” search terms that won’t show to shoppers. These terms help you rank for relevant keywords without cluttering your listing.
Make sure you fill out all five lines for backend search terms and include variations, misspellings, or keywords that didn’t fit naturally into your main content. This approach can further expand your product’s visibility.
A well-written listing persuades customers to hit the “Buy Now” button, so remember to keep your title, bullet points, and description concise yet informative. Focus on communicating the unique benefits and uses of your product to address your audience's potential questions or pain points. This can go a long way toward convincing customers to make a purchase.
Use a clear, structured format with bullet points to highlight features, and maintain an engaging tone. Strong copy can significantly improve conversion rates by instilling buyer confidence.
Visual elements provide buyers with a clearer sense of your product’s design, size, and quality. Include multiple images showing different angles, lifestyle shots, and key features.
If possible, add a short product video to demonstrate practical usage or unpacking. High-resolution media, with proper lighting and minimal clutter, speaks to your product’s value and helps customers envision themselves using it, thereby increasing sales.
Amazon’s Manage Your Experiments feature and third-party testing tools let you compare two variations of a listing to see which performs better. You can experiment with different product titles, bullet points, or images, but only change one element at a time.
Continually test and track your results, paying close attention to conversions. Apply the winning variant and optimize the listing accordingly.
An Amazon Storefront gives brand-registered sellers a chance to present a curated experience, complete with brand imagery, product categories, and compelling visuals.
A well-organized Storefront not only looks professional but also makes it easier for customers to discover and explore your full product range. Use eye-catching banners, brand storytelling, and a logical layout to encourage deeper engagement and multiple purchases.
Becoming part of the Amazon Brand Registry program unlocks additional seller tools and protections. By verifying your brand’s intellectual property, you gain access to enhanced marketing features such as Enhanced Brand Content (EBC) and better brand protection against counterfeit Amazon listings.
Being part of the program even grants you more control over product detail pages so you can maintain consistent branding and prevent unauthorized edits.
Amazon Posts is a relatively new, free feature for brand-registered sellers that allows you to share product-related lifestyle or promotional images in a social feed. Customers can scroll through these posts, click on products, and explore your brand.
By posting regularly and targeting relevant product categories, you can build brand recognition, attract new followers, and drive incremental traffic to your listings at no extra cost.
Positive reviews are social proof that serves as a testament to the fact that people love and trust your brand. Encourage satisfied customers to leave feedback by using Amazon’s “Request a Review” button or by sending follow-up messages that politely ask for their input.
When you receive reviews, respond professionally, especially if they’re critical. Shoppers appreciate sellers who address concerns promptly, which can transform a negative review into a chance to showcase excellent customer service.
Enroll in Amazon Vine if you have new products that lack or have few reviews. Amazon invites select reviewers to test your products and leave honest reviews of them.
While there's a fee involved, the trade-off is getting early, trustworthy feedback that can generate more sales momentum for your business. Make sure your product meets the eligibility requirements for the program, including being Fulfilled by Amazon and brand-registered.
Competitive pricing is one of the biggest factors that determines Buy Box eligibility. Keep tabs on market fluctuations, competitor prices, and changes in consumer demand.
A price that’s too high might reduce your chances of winning the Buy Box, while a price that’s too low can erode profits. Striking the right balance in your pricing strategy requires ongoing monitoring and strategic adjustments that factor in fees, shipping costs, and marketplace dynamics.
Manual repricing can be tedious and prone to errors, especially when you have a large catalog or face significant competition. Automation ensures that you don’t miss sales opportunities due to delayed or miscalculated manual changes.
Informed Repricer simplifies this process by automatically adjusting prices based on real-time marketplace data. This tool helps you stay competitive around the clock, keeping your profit margins healthy and enhancing your Buy Box win rate.
Deals, discounts, and coupons are highly effective in attracting new customers and incentivizing repeat purchases. By offering time-sensitive promotions, you create urgency and encourage buyers to act quickly.
Amazon prominently displays coupons, which can help your listing stand out in search results. Strategically integrating promotional pricing into your sales plan can lead to higher click-through and conversion rates while maintaining customer loyalty.
This recommendation feature appears on product pages, suggesting complementary items to shoppers. To tap into it, cross-sell related products that often pair well, like a camera and a memory card.
If you have multiple products, consider bundling them or encouraging customers to buy them together at a discounted price. This strategic pairing can increase your average order value and provide a better deal to the buyer.
Running out of stock can drastically impact your search rankings and Buy Box eligibility. Planning inventory with sales data and forecasting tools helps you maintain the right balance. Keep a close eye on seasonal demand spikes and factor in lead times for manufacturing and shipping.
A robust inventory management process ensures you don’t lose potential sales and helps preserve your standing in Amazon’s algorithms.
Amazon Pay-Per-Click (PPC) advertising is an effective way to appear at the top of search results for relevant keywords. Sponsored Products campaigns let you target specific search terms, generating immediate visibility for new or underperforming listings.
By continuously refining your keyword bids and analyzing campaign performance, you can maximize return on ad spend (ROAS) and efficiently boost your product’s reach.
Sponsored Brands ads prominently display your brand logo, headline, and multiple products in a banner ad at the top of search results. The ads can also be video ads. These ads help build brand awareness and drive traffic to your Storefront or product listings.
By highlighting your brand narrative and cross-selling multiple items, Sponsored Brands campaigns can introduce a wider audience to your offerings and encourage them to explore your lineup.
Sponsored Display allows you to reach audiences beyond Amazon search results. These ads can appear on product detail pages, customer review pages, and even external websites as part of Amazon’s advertising network.
By targeting shoppers who have viewed or bought products like yours, Sponsored Display gives you new avenues to retarget potential customers and bring them back to your listings, increasing overall conversions.
Amazon Demand-Side Platform (DSP) offers more sophisticated targeting options, including demographic and behavioral data. With DSP, you can craft ads that reach highly specific customer segments—both on and off Amazon.
This level of granularity can drive brand awareness and attract new customers who are likely interested in your product category. It’s particularly beneficial for established brands seeking broader reach and deeper insights.
Optimizing your ads requires continuous monitoring. You should keep a close eye on your ads with Amazon's reports. Track your ad campaign's performance based on metrics such as click-through rate (CTR), conversion rate, and cost per click (CPC) to find what's working and what isn't. This will allow you to allocate more funds to ad campaigns that convert well.
If some ads aren't performing as you'd like, consider pausing them or refining the targeting or creative. Through continuous optimization, you can keep your campaigns on track with your sales goals.
Amazon values external traffic because it can boost product rankings and brand credibility. By promoting your listings on platforms like Facebook, Instagram, Pinterest, or TikTok, you can attract a fresh audience that may not actively be on Amazon.
Offer unique discount codes or run giveaways to entice these users. Diversifying your traffic sources often leads to more stable sales and protects you from sudden algorithm changes.
With Amazon’s customer data restrictions, sellers have limited direct access to buyer email addresses. However, you can still harness external email marketing if you operate an off-Amazon website and have an existing customer list.
For Amazon-specific retargeting, utilize Sponsored Display’s remarketing capabilities. Showing tailored ads to past viewers or purchasers helps keep your brand top-of-mind and can nudge them toward repeat sales.
Lightning Deals are time-bound promotions featured in Amazon’s Deals section, often highlighted during peak shopping seasons like Prime Day or holidays.
A Lightning Deal can significantly spike visibility and sales in a short period, creating urgency among potential buyers. While these deals come with requirements, such as having adequate inventory and meeting a discount threshold, they can be a powerful way to clear stock or gain new customers quickly.
Fulfillment by Amazon (FBA) handles the storing, packing, and shipping of your products, offering Prime-eligible fast delivery. By opting into FBA, you can improve your chances of winning the Buy Box because Amazon typically favors Prime shipping.
Customers also trust Prime badges, which can lead to higher conversion rates. Weigh FBA fees against potential benefits such as saving time and attracting more buyers.
Knowledge is power when it comes to maximizing Amazon sales. Regularly analyze Seller Central reports to understand trends, identify your best-selling products, and spot any performance issues.
Look at metrics like units sold, session percentage, and overall sales per product. These insights guide informed decision-making around inventory, pricing, and marketing efforts. By reviewing data consistently, you can keep refining your strategies for your business's sustainable growth.
The strategies listed above emphasize just how essential dynamic pricing is to winning the Buy Box and maintaining your competitive edge over other Amazon sellers. Informed Repricer eliminates the need for manual intervention and guesswork with a robust, automated solution that continually adjusts your prices based on real-time market conditions.
Informed Repricer’s advanced algorithms handle the complex calculations that would otherwise take hours of manual effort. By setting rules and parameters, you can ensure that the tool optimizes your prices without letting them drop below safe margins. This 24/7 automation helps you stay competitive at all times while you dedicate your time and attention to other more crucial tasks, like inventory management, customer engagement, customer service, and brand building.
Ready to experience hands-free, intelligent repricing for your Amazon store with Informed Repricer?
Informed Repricer helps professional sellers on Amazon and Walmart increase their sales and profits by keeping their prices competitive 24/7.
