First party offer indicators and Amazon 1P seller names instead of merchant IDs

First party offer indicators and Amazon 1P seller names instead of merchant IDs

1P badges and Amazon seller names are now visible across all competition fields. When Amazon or Walmart is the seller, you'll now see a 1P badge anywhere we show competition as well as "Amazon" or the specific Amazon marketplace/service instead of internal merchant IDs. This includes Competition and Buy Box fields, tooltips, and the Competitive Landscape.

Aaron Cohen

Published 

May 14, 2026

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