1P badges and Amazon seller names are now visible across all competition fields. When Amazon or Walmart is the seller, you'll now see a 1P badge anywhere we show competition as well as "Amazon" or the specific Amazon marketplace/service instead of internal merchant IDs. This includes Competition and Buy Box fields, tooltips, and the Competitive Landscape.

Open any Amazon listing, and you can now see exactly what you make on it. The new Profit Calculator is a tab inside the Listing Control Panel that shows your profit, margin, and ROI, and lets you change the price and cost to see how they move.