New Suppressed Buy Box Setting: Continue Repricing

We just shipped improvements to how your strategies handle suppressed Buy Box situations, led by a new Continue repricing setting that keeps your listings moving when Amazon suppresses the Buy Box.

• Continue repricing works to bring the Buy Box back. Suppression usually means prices have climbed too high, so Informed lowers your price in small amounts but never below your minimum.
• Get the Buy Box protects more of your margin. On the Defend and Compete stances, your price now steps down gradually instead of jumping straight to Amazon's Competitive Price Threshold (CPT). Dominate works the way it always has and goes straight to the CPT, never above it.

Continue repricing is the new default. If you had the suppressed Buy Box setting disabled or never configured it, your strategies will now automatically use Continue repricing. If you already chose an option like Compete with lowest featured merchant, nothing changes for you.

To review the setting, create or edit a Get the Buy Box or Build Your Own strategy and find When the Buy Box is suppressed. Full details are in our Help Center article, When the Buy Box is suppressed.

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