Smarter Buy Box Strategies

Get the Buy Box is a self-learning strategy that adapts its pricing decisions over time as it gathers data from each listing and its competitive landscape. Now, with the new Stance setting, you can guide how aggressively the strategy pursues the Buy Box, so it learns and competes in ways that fit your goals.

You can choose from three stances in the strategy editor:

• Defend: Targets expected Buy Box prices without undercutting. Prioritizes margin protection and will not lower your price further if the Buy Box isn't won on the initial attempt. Best for a cautious, margin-focused approach.
• Compete: The classic Get the Buy Box strategy that you know and love. Balances Buy Box pursuit with margin protection and continues adjusting until your offer is in the Buy Box, even if it's shared.
• Dominate: Targets the exclusive Buy Box. Uses larger price adjustments and keeps going until you secure exclusive Buy Box ownership, even if you already share it. Best for pursuing Buy Box ownership as aggressively as possible.

Every stance will still work to raise the price whenever possible once your offer is in the Buy Box.

For a full breakdown these settings check out the Get the Buy Box article in our Help Center.

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